Cute but ewww

So this is an ad I ran accross for surf laundry detergent. Its kind of cute it its own creepy sort of way but at the same time the ants kind of gross me out. At first glance I wasn't 100% sure what they were trying to show in this ad, but after reading the short description that was posted below it (saying it was attempted to show how soft surf made your laundry), it made perfect sense. (I still don't like ants though).

http://bannedfunnycommercials.com/surf-laundry-detergent/